Swifter Shopping
Despite all the hoopla, buying stuff online can be a nuisance. Filling out
order forms with personal information, product selection, shipping
preferences and so forth is not quite the painless experience that many
envision. QuickBuy, a Tyngsboro, Mass., startup, is about to introduce
software that will enable consumers to do one-step shopping on the Web.
Online merchants using QuickBuy's software will display their wares as
"buycons"-graphical icons that are embedded with a product's price and a
detailed description. A consumer using Quickbuy's free software simply
drags a buycon onto a transaction icon that's programmed with a credit card
number and shipping address. The software lets a shopper fill a shopping
cart with goods from numerous online stores and check out in one step.
QuickBuy will pilot test the software in July and expects commercial
rollout in October.
